Australians love cars and director Jolyon Watkins is no exception. The son of a car dealer, Jolyon grew up with a love of movies and motorsport.
After watching the original MAD MAX as a child – his die was cast. 20 years later on the very same Aussie roads Jolyon recreated the movie’s iconic car chase sequences- as the director of the UK/European number 1 smash hit music video Puretone ‘Addicted To Bass’.
From MTV to BMW, car advertising beckoned. On-road, offroad, from the race track to the studio and CG render-farm there’s barely a brand Jolyon hasn’t directed for.
More than just his eye for automotive beauty, as a graduate from the pre-eminent Victorian College of the Arts he is equally as comfortable with storytelling and directing actors.
It’s this diversity as a director has taken him on to work for assorted International clients including Audi, BMW, Toyota, Mazda, Nissan, Ford, Hyundai, Mitsubishi, Suzuki, Honda, Holden and Jeep. Jolyon is based in Melbourne and Sydney, Australia.
